iHeart Hudson Valley
Online Community & Market
iHeart Hudson Valley (https://ihearthudsonvalley.com/) is a regional website to promote the Hudson Valley region of NY. It has a multi-vendor platform where local artists can sell their work, business listings, articles, and videos. It took a lot of work getting both the front end structure as well as the vendor backend and business listing owners backend to work together. My devlopers and I had to work closely together to make these separate areas connect in a way that was seamless and made sense to a user given the software restrictions.
Categories
Web Design
Branding
eCommerce
Community Building
Content Creation
Video Production
AREAS TOUCHED
Product Design
We created shirts, hats, and bags
Logo Design
We completely rebranded the logo to a fresh new design that was entirely unique.
Social Media Content
We regularly produce social media content of all types from mockups, to photography, to short format video.
Marketing Materials,
Marketing is a part of business and we create all types of marketing materials from print materials to digital advertising.
Creative Process
Last year, iHeart Hudson Valley was rebranded to provide distinction between the older branding and iHeart Media which it had a similar look to. To make this change we did an intense dive into our core customers and looked at the unique benefits of the Hudson Valley Area. We came up with a new look that was fresh and modern but that retained a nostalgic feel to it. The new logo provides a vibrant new palette that is cheerful and creative, and brought the “Hudson” of the Hudson Valley center stage.
Video
As a community portal, one thing that is certainly important is video. We have produced, shot, filmed, and edited multiple videos in their “iHeart Hudson Valley Sessions” series